VistaPet
Role: Photoshoot: Producer, Art Director | Touchpoints: Designer, Art Director
Photographer: George Baxter
Videographer: Joshua Lawrence
VistaJet launched VistaPets in 2018, new on-board pet program.
In order to launch VistaPet, I produced heart-tugging images and videos that also kept in line with VistaJet's asthetic; therefore the photos never went too cute. For the shoot in Farnborough Airport, UK, I casted six pets: three dogs, a cat, a parrot and a chameleon, to show the diversity of the pets passengers fly with.
The assets were used across all touchpoints: printed brochures, press articles, social media, the company's website and digital invites.
Images seen on: Travel and Leisure, Barrons, Elite Traveler, Forbes