VistaPet

Role: Photoshoot: Producer, Art Director  |  Touchpoints: Designer, Art Director
Photographer:
George Baxter
Videographer: Joshua Lawrence

VistaJet launched VistaPets in 2018, new on-board pet program. 

In order to launch VistaPet, I produced heart-tugging images and videos that also kept in line with VistaJet's asthetic; therefore the photos never went too cute. For the shoot in Farnborough Airport, UK, I casted six pets: three dogs, a cat, a parrot and a chameleon, to show the diversity of the pets passengers fly with.  

The assets were used across all touchpoints: printed brochures, press articles, social media, the company's website and digital invites. 

Images seen on: Travel and LeisureBarrons, Elite Traveler, Forbes

Printed Promotional Booklet

Promotional video