VistaPet is VistaJet's new on-board pet program. 

In order to launch VistaPet, I produced heart-tugging images and videos that also kept in line with VistaJet's asthetic; therefore the photos never went too cute. For the shoot in Farnborough Airport, UK, I casted six pets: three dogs, a cat, a parrot and a chameleon, to show the diversity of the pets passengers fly with.  

The assets were used across all touchpoints: printed brochures, press articles, social media, the company's website and digital invites. 

Images seen on: Travel and Leisure, Barrons, Elite Traveler, Forbes

Printed Brochure

Promotional Videos

For the official press launch, I designed the digital invitations for the events in New York, Los Angeles and Hong Kong.

For the events itself, I consulted on the overall user experience. The event is meant to give the press a taste of what it is like to fly VistaJet as a passenger's pet.

Digital / Email Invitations