The VistaJet Wine Program
Branding Campaign
Role: Photoshoot: Producer, Art Director | Touchpoints: Designer, Art Director
Photographer and Videographer: George Baxter
The VistaJet
Wine Program
Branding Campaign
Role: Photoshoot: Producer, Art Director
Touchpoints: Designer, Art Director
Photographer and Videographer: George Baxter
The VistaJet Wine Program was a branding campaign that launched globally in December 2018. The campaign promoted VistaJet's new wine experience:
- On-board Wine Tasting Program
- Assouline x VistaJet's Wine in the Sky Questionnaire
- Global Wine Tours
In order to curate the best on-board wine selection the marketing team brought in wine experts to choose the wines that tasted best at 45,000 feet. The nine wine experts flew on a VistaJet Global 6000 to the wineries in Bordeaux and Burgundy and tasted the wines on the ground at the wineries, and then again while flying and at the end of the day curated a list of twelve wines. During this wine flight, I managed to have a photographer follow the journey to produce image and video assets for the campaign. The images then were used in the Assouline Wine in the Sky Questionnaire and for all campaign touchpoints seen below.
Images seen on: Luxury Travel Advisor, Elite Traveler, Travel Daily News
Printed Brochure
Promotional Video
Landing Page
Landing Page
Digital / Email Invitations
Digital Invitations / Email
Press Launch Wine Tasting Dinner, New York
For the press launch, VistaJet invited a group of 25 journalist for an immersive dinner to taste the wines that were part of the wine program. The experience was meant to mimic being on a VistaJet plane, so that guests could visualize themselves sipping wine in the sky. I created the experience by projecting videos of the two wings of a VistaJet plane across the walls, and a video of the cockpit in the front of the room. This experience was replicated in London and Hong Kong.
Before the dinner started the CCO introduced the wine program with the promotional video (shown above). Then, periodically throughout the dinner, the wines were introduced by a wine expert from Oxford University, and I would simultaneously ensure the projection would switch to videos of the region where that specific wine was from to enhance the immersive experience.
Before the dinner started the CCO introduced the wine program with the promotional video (shown above). Then, periodically throughout the dinner, the wines were introduced by a wine expert from Oxford University, and I would simultaneously ensure the projection would switch to videos of the region where that specific wine was from to enhance the immersive experience.