DEMI MOORE X ANDIE
Role: Art Director and Lead Producer
Production Team: LOLA Productions
Photographer: Drew Escriva
Demi Moore launched her first-ever swimwear collection with Andie Swim in Summer of 2022. Demi and the team were inspired by French fashion and glamour of the 1950s and 60s, so we brought the shoot to the South of France. The entire campaign was shot on film to bring out the nostalgic feeling.
Touchpoints:
Emails
SMS
Paid Social
Press
Website
Campaign's Landing Page
Launch Email