Comfortable Looks Good on you
Role: Creative Director and Lead Producer for Photoshoot and Asset Creation
Photographer: Cait Kelly
“Comfortable Looks Good On You” campaign came as a solution to one of the biggest obstacles women had from buying suits online - not being able to try on the swimsuit before purchasing. So we sent out a casting call to our customers and our social media followers to photograph as many women of different sizes in our best-selling style, The Amalfi. The purpose was to show the online customer what the suit could look like on them. This campaign also acted as a way to promote our size inclusive angle of the Andie brand as well as the versatility of the suit.
Landing page
BTS
I produced this photoshoot like I would a theatrical performance because the women who were photographed were both customers and potential customers. I made sure across the two days of shooting we had every moment the woman was there was thought through, from entering the door, catering, choosing a playlist for their time onset. This way felt taken care of and most importantly comfortable as they are volunteering their time to photograph themselves in a swimsuit, which can be quite intimidating and being and especially looking comfortable was key for the photos.